Why Email Still Matters (And How to Set It Up Properly)

Social media is great for visibility. Email is what gives you stability.

Algorithms change. Accounts get limited. Platforms disappear. Your email list is the one thing you actually own.

If you want to build something that lasts — without constantly grinding — email is the backbone.

Why I suggest AWeber

There are a lot of email platforms out there. You can use others. But I usually recommend AWeber because it’s a simple, reliable foundation tool.

Strong deliverability matters. You can write the best content in the world — but if emails don’t arrive, none of it matters. That’s one of the main reasons I lean toward AWeber.

It’s also beginner-friendly without being limiting — you can start simple, and still grow into automations and smarter systems later without needing to rebuild everything.

And yes — AWeber is free for your first list and up to 500 subscribers, which makes it a great entry point when you’re building your foundation.

Even though AWeber is free, you still need a domain

Now, even though AWeber is free for your first list and up to 500 subscribers, you really do need a domain.

This is one of those unsexy steps that makes a huge difference long term. Email providers care about where emails are coming from. A custom domain helps you build trust with inbox systems — not just people.

When your email platform is connected to your own domain, your emails are far more likely to land in the inbox instead of spam or promotions.

Why hosting matters (and why I suggest Hostinger)

To do this properly, you’ll usually pair your domain with basic hosting. Not because you need a giant website — but because it helps you build something more permanent, controlled, and stable.

That’s why I recommend using simple, reliable hosting like Hostinger. You can keep it minimal and still get the benefits of better structure and trust.

You don’t need anything fancy

You don’t need a complicated funnel. You don’t need ten pages. You don’t need to be “ready” or have everything figured out.

To start building something solid, you only need:

• One domain (your name or brand)
• Basic hosting via Hostinger
• An email platform like AWeber
• One signup form
• One welcome email

That’s it. You can build from there — but that alone puts you ahead of most people relying only on social media.

Final thought

Social media is rented space. Email + your domain is owning land.

Using AWeber with a proper domain and hosting gives you a quiet, reliable system running in the background — without constant posting, chasing, or burnout.