1. Why This Matters
Social media builds visibility. It does not build ownership.
If you rely only on platforms or company systems, you don’t control your reach, your audience, or your long-term stability.
2. Visibility vs Ownership
Social media = attention. It helps people discover you.
Your base = asset. It captures attention and turns it into something you own.
Serious online builders use both.
3. The Digital Base Framework
A stable online base has five layers. You don’t need complexity — you need structure.
4. The Five Layers Explained
Layer 1 — Domain
Your domain is your address online.
Choose something brandable and long-term. Avoid locking yourself into one product or company name.
Layer 2 — Hosting
Hosting is where your website lives. Without hosting, you don’t control your site.
I use and recommend Hostinger.
Layer 3 — Website
Standard path (recommended): Install WordPress through your hosting provider.
WordPress is flexible, scalable and widely supported: WordPress.org.
Advanced path (optional): Build custom if you’re technically confident.
For most builders, WordPress is the practical starting point.
Layer 4 — Email
Your email list is your owned audience.
I use AWeber to manage my email list.
Layer 5 — Landing Page
Start with one simple page:
- A clear headline
- A short value explanation
- An email opt-in
- One call to action
Launch simple. Improve later.
5. What To Do Next
- Secure your domain.
- Purchase hosting.
- Install WordPress.
- Connect your email platform.
- Launch your first landing page.
- Keep building visibility — and send traffic to your base.
Build visibility. Build ownership. Build both.
Recommended Tools
Minimal stack. These are tools I use (or recommend) for a simple, stable setup.